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In a nutshell:

This master class gives you the know-how to succeed against discount competitors AND command full prices for your wellness services - with confidence and integrity.

In only thirty minutes you'll have an entirely new perspective on how to distinguish your wellness business from the discount providers that seem to pop up constantly.  And you'll learn new practical techniques so your marketing speaks to customers who'll truly value your services - because those are the ones who'll pay full price without hesitation.

You won't panic when the next discount health club, discount weight loss center, discount yoga studio opens, because you'll understand why it's possible for both Motel Six and the Ritz Carlton to successfully coexist in the same market.

Your master class package includes: an mp3 audio download (about 30 minutes) PLUS a 39-page participant guide with instructor's transcript in PDF format, packed with immediately useful tools plus real-world examples from health and wellness businesses.

What you'll learn in this master class - the details:

The Dangers Of The Discount Dungeon

• How to tell if your wellness business is stuck in the "discount dungeon" - and why you need to act quickly to turn things around 

Special Topic: Understanding the Discounter's Strategy

• Four elements that set your wellness business apart from discounters
• Three secrets to commanding full price for wellness services
• Two real-life examples that illustrate the single most common marketing mistake made by wellness businesses
• The key principles that guide discounters' marketing - so you can choose a different strategy and avoid accidentally following their example

Real-Life Examples: Do's & Don'ts In Action + Hands-On Practice

• We walk you through four fully-explained real-life examples so that you see do's and don'ts in action
• You'll also practice what you're learning in four additional hands-on examples

Special Features and Job Aids included in this master class

• Two printable job aids help you focus on the customer's perspective
• The Hot Button Chart helps you recognize your customer's emotional triggers
• The customer payoff equation helps you understand why and when customers pay full price
• Feature chart helps you separate thinking like an owner from thinking like a customer
• Three-step marketing method gives you a specific process to apply what you've learned to your own wellness business

The bottom line: This master class gives you the know-how to succeed against discount competitors AND command full prices for your wellness services - with confidence and integrity.