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In a nutshell:
It's easy to say "You need to raise prices." What's scary is anticipating the consequences. Will you lose customers? Tick them off? What will you say if they complain?
You get answers and strategies for those real-life issues - and more - in this class.
In fact, you'll never fear raising prices again after you complete this class. You'll know how to design and communicate higher prices in ways that actually retain customers - and genuinely reinforce the appreciation your customers have for your wellness business.
Your master class package includes: 30-minute mp3 audio download PLUS a 25-page participant guide with instructor's transcript in PDF format, packed with detailed and immediately useful "how to" instructions plus lots of real-world examples from health and wellness businesses.
What you'll learn in this master class - the details:
The Essentials: How To Communicate Your Price Increase While Strengthening Customer Relationships
- When it's necessary to announce a price increase - and when it isn't.
- A detailed six-step technique for communicating a price increase
- An in-depth, fully explained wellness center example that completely illustrates the process
Special Topic: How To Communicate Cost-Driven Price Increases Without Losing Customers
- The two types of cost-driven price increases that customers tolerate - and the one they resent
- The seven elements of a successful cost-driven price increase
- A real-life example of a cost-driven price increase announcement, fully explained so you know exactly how to apply it to your own wellness business
Special Topic: How to Respond & What To Say When Customers Grumble
- Key talking points that give you confidence in responding to customers who grumble about higher prices. No defensiveness, no apologies!
Advanced: How To Craft A Price Increase Announcement That Retains Customers
- Seven red flags to avoid in your pricing announcements
- Two practice exercises where you analyze real-world price increase announcements from health and wellness businesses and then compare your answers to our analysis of their strengths and flaws
Advanced: How To Design Your Price Increase Using New Strategies That Retain Customers
- The most dangerous question customers can ask when you raise prices
- How to avoid that "dangerous question with ten alternatives to risky "across-the-board" price increases so you can raise revenue AND help retain customers
- Three ways to change the "rules of the pricing game" that dramatically improve customer retention despite higher prices
- Four key to-do's when you raise prices that protect your current customer base
The bottom line: this master class gives you the know-how to take back control of your pricing with confidence and integrity.
You learn precisely how to gently educate your clients on the value you provide for their dollar:
Lots of annotated examples show you what to say and how to say it:
Mix-and-match techniques help you choose the smartest pricing strategy for your specific need:
Rated 10 out of 10 by attendees:
"Very helpful, went directly to the most important and useful points" - Jeff, master personal trainer "This was done really well! VERY helpful and relevant for both new and experienced employees. Leslie was great and I liked that she explained the topic and gave examples. Seeing examples really helped me - examples of wording for announcements that were written well and those with many problems." - Katie, employee fitness center manager "The short format is great. Leslie did a great job of providing important information and kept it interesting. A terrific speaker, clear, interesting, engaging, polished. I got good ideas on how to structure the letter that goes out to members announcing a price increase." - Rob, health club owner and GM "Relevant to my specific business. Very knowledgeable - great presenter." - Debbie, marketing manager, recreation department "I liked that you were able to give such practical information in a short time period. The most important part for me was going over the components that are necessary to communicate cost increases but also communicate respect for the member's needs and viewpoints." - corporate wellness manager