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In a nutshell:
This master class teaches your wellness businesses the most important and effective techniques for gracefully getting powerful testimonials that turn potential clients into paying customers.
What you'll learn in this master class - the details:
Reframing Testimonials
- New insight into why testimonials are a uniquely powerful asset for health and wellness businesses
- The three attributes that make a testimonial great instead of ordinary
- When a "great" testimonial is actually a red flag
- The five principles that always produce great testimonials, with specific wellness business examples
- The three attributes that make a testimonial great instead of ordinary
The Best Methods For Getting Wellness Testimonials
- Eight methods crafted specifically for health and wellness businesses and practitioners, complete with implementation tips
Marketing With Testimonials: High-Impact Techniques
- Eight do's and don'ts for using the testimonials you've collected
- Four guidelines for getting the most from your website's "Customers Say" page
- Eleven ways that your marketing can further capitalize on your testimonials (guaranteed to get you thinking in new ways!)
- Four guidelines for getting the most from your website's "Customers Say" page
The bottom line: This master class turns customer testimonials into the most valuable asset your wellness business has - and shows you specifically how to maximize their impact.
You learn how to apply the principles that produce consistently great testimonials:
Creative and useful tools help you apply these techniques to your own business:
Innovative testimonial marketing techniques grow customers and revenue:
Rated 9.0 out of 10 by attendees:
"Excellent. Very few classes hold my attention for the entire duration and this certainly did - nothing but information, no sales pitches. Already recommended it to two people in our communications department and three other managers in our fitness center." - Melanie Roberts, National Institute for Fitness & Sport
"I appreciate how organized the material is." - corporate wellness center manager, Detroit, MI
"I got some great ideas from this class and look forward to implementing them with my staff. The thirty minute segment is perfectly timed." - Andre W., director, Arkansas Methodist Medical Center wellness center
"This is great information that's easy to implement and apply immediately." - George Gagnon, Greer Athletic Club
"Great examples that can be used right away." - Michelle Maloney, Human Kinetics
"The first method alone made this class completely worthwhile because it gives licensed healthcare professionals a way to get testimonials without violating the letter or spirit of ethical standards." - healthcare practitioner, Denver, CO



